Panthera Studio, a mobile game developer specializing in casual games, launched Monster Brawl: Planet Defender, a casual action title where players command giant robots in 1-on-1 battles. With over a million downloads across Android and iOS, the game attracts a global audience through its weapon customization, progression mechanics, and boss battles.

The Challenges

Panthera wanted to leverage interactive ads, but the high technical barrier—custom asset creation and significant developer time—put a strain on their UA team. This limited their creative output, slowed campaign velocity, and hindered user acquisition performance.

The Solution

Mindworks' Playable Ad Customization service, combined with its Charge by Ad Spend pricing model, delivered an efficient solution for Panthera:  

• — Seamless gameplay integration: Mindworks designed a series of playable ads that showcased core gameplay moments including box opening, weapon selection, and robot combat, capturing the excitement of lottery draws, gear upgrades, and action-packed combat.  
• — Engagement from the first tap: Each ad kicked off with a triple-supply-box sequence, designed to trigger reward anticipation.  
• — Eye-catching visuals and CTA: Enhanced key UI elements like loot boxes and open buttons with dynamic effects to encourage interaction.  
• — Smooth conversion path: A one-tap transition took users straight to the app store page, converting interest into action before it faded.  

The Results

Mindworks' custom playable ads quickly became the cornerstone of Panthera's performance-driven UA strategy.

• — App installs surged, driven by high-performing interactive creatives.  
• — Playable ads accounted for 68% of total ad spend, reflecting both scale and ROI.  
• — The charge-by-ad-spend model minimized upfront costs, reducing the financial burden during critical early-stage UA.These outcomes enabled Panthera to acquire users more cost-effectively while scaling rapidly across channels.  

  “The Mindworks team distilled our game's essence into engaging ad experiences. Installs rose almost instantly, and the charge‑by‑spend model eliminated the cost pressure we typically face during launch phases. It was the ideal blend of creative expertise and operational efficiency.”

—— Kieu Thi Tra My

UA Specialist, Panthera Studio

Panthera's success came down to three factors: Mindworks' alignment with gameplay, its expertise in playable ad execution, and the flexibility of performance-based billing. Today, Monster Brawl benefits from stronger UA performance and highly scalable campaigns.

If you want to take your campaigns to the next level with innovative, engaging playable ad creatives, don't hesitate to contact the Playturbo team to see Playturbo in action. Don't forget to also follow us on LinkedIn for the latest updates and insights!