How AI Ad Creatives Build Smarter Video Ads

AI ad creatives, not a phrase you hear every day. But it is increasingly important for marketers and app companies alike. That's because, for years, creating a high-quality video ad has required advertisers to handle everything from concept development to final production — a process that was time-consuming, resource-heavy, and often required juggling multiple tools and teams.

Today, AI-powered video ad creators are changing the game. By automating labor-intensive tasks like editing, localization, and asset generation, these tools let advertisers focus on what really matters: creativity and ad storytelling.

In this blog, we'll provide several tips on how to build smarter, more impactful video ads with the help of AI, transforming your creative process and driving stronger ad performance. 

Diversify Your AI Ad Creatives with Multiple Visual Styles

Even if your app primarily targets a specific user segment, experimenting with different visual styles can help you reach new audiences. With AI, developers can easily generate multiple video creatives in different styles.

Take the mid-core strategy game Kingshot as an example. They used creative automation to produce ad variations targeting distinct player preferences:

• • Realistic Epic Style: Featuring medieval battles, iconic characters, and architectural elements, this style resonated with SLG gamers who enjoy power dynamics and epic sagas.
• • Cartoon Fairytale Style: Centered around a lighthearted narrative with the king as the protagonist, this style appealed to casual and mid-core players who enjoy story-driven, whimsical gameplay.
• • Static Architectural Style: Highlighting city layouts, building mechanics, and resource planning, this version attracted fans of simulation and economic strategy games.

Creating video ads in varied styles not only showcases different aspects of your app but also allows for cost-efficient creative testing across diverse user groups.

Enhance Credibility with Realistic Narrator Videos

While human testimonials are commonly seen in non-gaming ads, more gaming apps are adopting this format to establish trust and familiarity. These ads often feature someone speaking directly to viewers about their experience with the app, encouraging them to try the app themselves. However, filming live actors or influencers can be costly and time-consuming.

AI video platforms now make it possible to produce narrative video creatives without live filming. AI ad generators like Playturbo's Avatar to Video feature allow advertisers to create high-quality videos with virtual spokesperson and voiceovers simply by inputting a script. With hundreds of avatar models in diverse styles, advertisers can select a look that best matches the campaign's needs.

When paired with language adaptation, advertisers can further localize these videos into multiple languages, allowing them to expand reach at scale.

Reach Global Audiences with Localized Video Ads

Limiting your ad campaigns to a single market means missing out on global opportunities. Whether your AI ad creatives include voiceovers or just on-screen text, AI-powered language localization tools can adapt your video content for international markets quickly and efficiently.

These tools can translate ad content in different languages and generate subtitles automatically, allowing you to create multiple localized versions from a single master video. This eliminates the need to manually edit each version, significantly lowering production time and costs. For example, Playturbo's language adaptation feature supports 149 languages, allowing advertisers to quickly localize their video creatives and reach diverse audiences more efficiently.

Generate Unlimited Ad Combinations Quickly

As we often say, don't cram everything into one video ad creative; focusing on two or three key highlights is enough. But what if you have several features worth showcasing?

AI tools can combine video elements into countless "permutations" at scale, enabling you to batch-produce multiple video creatives with a single click. This is especially useful for creatives with a fixed structure but flexible storylines or scenes. 

By cross-combining different elements or features you want to highlight, advertisers can build multiple ad versions quickly and test which ones drive the most clicks and engagement.  

Turn Static Images into Engaging Video Ads

If you don't have video assets on hand or want to keep things simple, you can still create high-impact video ads using static images. Tools like Playturbo's Image to Video make it easy to stitch images into carousel-style videos with smooth transitions.

You can further enhance these AI ad creatives with background music, voiceovers, or motion effects, turning a basic image set into attention-grabbing video ads

How Playturbo Helps You Build Smarter AI Ad Creatives

Playturbo empowers mobile app advertisers to create high-performing mobile video ad creatives at scale. With a vast library of up-to-date video templates, users can easily follow the latest creative trends and customize elements such as visuals, copy, and music to suit their campaign goals.

In addition to video creation, users can also edit their videos on Playturbo, including size and language adaptation, batch production, and so on. And for teams looking to turn video ads into interactive experiences, Playturbo's Interactive Video Editor provides an easy transition.

Ready to elevate your ad strategy? Explore Playturbo's innovative solutions and discover how we empower developers to create high-performing mobile ads at scale. Follow us on LinkedIn to keep track of all our updates. Contact us today to kickstart your journey with video ads!